FOR FOUNDERS AND OPERATORS ALREADY USING AI
You repeat the context. Correct the same mistakes. And remain the judgment layer for every decision that matters. AI creates more output—but your business does not get smarter.
The 38X AI Company is a 144-page practical guide to building the missing loop: transfer your expertise, connect AI work to real outcomes, preserve what reality teaches you, and make the next attempt better.
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Signed & numbered by Keith 20 Hong Kong copies · US$20 →
FOUR WAYS AI LEVERAGE GOES WRONG
AI can make the wrong work look extraordinarily productive. Which version are you living?
Apps, agents, offers, and automations pile up. You are moving faster than ever, but you cannot point to the business result that improved.
What is really happening: AI removed the cost that used to force you to choose. The bottleneck moved from execution to judgment.
You rewrite the tone, correct the same assumptions, and explain the exceptions that feel obvious to you. The prompt changes; the disappointment does not.
What is really happening: AI has your instruction, but not the standards and hard-earned distinctions behind your craft.
You copy context between tools, rescue broken handoffs, check whether anything actually happened, and keep the whole system alive yourself.
What is really happening: The workflow can execute, but it cannot see enough context or judge its own result.
The AI produces more. Your team produces more. Yet quality, priorities, customer nuance, and the final yes or no still live in your head.
What is really happening: Your business is using AI labor without transferring the judgment or memory that would make it less dependent on you.
LOOK INSIDE
See the real writing, illustrations, and argument—28 pages from the finished book.
A DIFFERENT WAY TO USE AI
The model is widely available. Your advantage is what surrounds it: the judgment, standards, context, evidence, and memory your competitors cannot copy with one prompt.
BEFORE THE PROMPT
Instead of asking for an answer immediately, use AI to interview you one question at a time, challenge the comfortable assumption, and expose what the work is supposed to change.
BEYOND THE PROMPT
A copied prompt is only the steering wheel. The real advantage is the system around it: examples, counterexamples, rules, context, corrections, and the distinctions an expert notices.
AFTER THE OUTPUT
Judge the work by what happened, preserve the lesson that survives the evidence, and make sure the next cycle begins with something the first one did not know.
The book shows how to build this in stages—without replacing every tool, becoming an engineer, or automating your whole company at once.
THE 38X FRAMEWORK
You do not need to automate everything. You need to find where the loop breaks, strengthen that stage, and run it again.
THINK → TEACH → CONNECT → SEE → LEARN → REMEMBER ↻
WHAT CHANGES AFTER YOU READ IT
Start building the judgment, context, feedback, and memory that let AI create useful business leverage.
THIS BOOK IS FOR YOU IF
It is written for entrepreneurs, solopreneurs, experts, and operators who already use AI but still carry the standards, context, feedback, and memory themselves.
It is not:
ONE PURCHASE. A COMPLETE STARTING POINT.
A fixed-layout edition for reading, printing, and annotation.
A reflowable edition for Kindle, Apple Books, and other readers.
See how effectively you use AI now and where your leverage breaks.
A guided interview that finds the smallest useful loop for your business.
The framework worksheet, every book prompt, and implementation resources kept current.
The principles in the book do not expire. The tools do. The companion library is where implementation resources stay current.
WHAT PEOPLE SAY ABOUT KEITH'S TEACHING
These testimonials are about Keith's courses and teaching—not reviews of The 38X AI Company. Book reviews will be shown separately as readers submit them.
LIMITED AUTHOR EDITION · 20 COPIES
Keith is setting aside 20 copies for readers in Hong Kong. Each hardcover is personally signed and numbered, with an optional one-line inscription.
Outside Hong Kong? Order the paperback or hardcover from Amazon.
Standard untracked Hong Kong shipping included
US$20 total · Hong Kong addresses only · Phone number not collectedCancel for a full refund before signing or dispatch. After dispatch, personalized copies cannot be returned for a change of mind; damaged, lost, or incorrect parcels will be replaced or refunded. Full terms · Privacy
START WITH ONE LOOP
Download both formats immediately, then use the companion Assessment and Builder to find the first part of your business to strengthen.
One-time payment
US$7 Secure checkout through Stripe. No subscription.If it does not help you identify where your AI workflow breaks and what to improve next, email keith@rumjahn.com for a full refund.
QUESTIONS
The US$7 direct purchase includes the complete PDF and EPUB. A limited run of 20 signed, numbered hardcovers is available for Hong Kong delivery and includes both digital files. Paperback, hardcover, and audiobook editions are also available from Amazon.
No. The framework starts from the work you already understand and the technical ability you have today. Your first useful loop may be as simple as AI plus a spreadsheet.
No. The book starts where frequent AI users often get stuck: producing more work without transferring enough judgment, context, feedback, or memory for the system to improve. It is about the capability surrounding the model, not beginner prompt syntax.
No. It explains why copying a good prompt often fails to reproduce expert work, then shows how to make your standards, examples, corrections, context, and outcomes usable by AI. The companion library still includes every prompt from the book so you can put the ideas to work.
No. Models and tools change quickly. The book focuses on the durable capabilities a business needs: judgment, context, outcomes, learning, memory, and bounded automation. The companion library is where implementation resources stay current.
No. Start with one recurring piece of work you already understand. The book helps you find the weakest part of that loop and strengthen only that part before adding more automation.
The free companion library includes the AI Fluency Assessment, Build Your First 38X Loop, the framework worksheet, and a copyable prompt library.
Stripe sends you back to a private download page immediately after payment. We also email a reusable access link.
Read it for seven days. If it does not help you identify where your AI workflow breaks and what to improve next, email keith@rumjahn.com for a full refund.
THE 38X AI COMPANY
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