Key Takeaways:
💡 Email list conversion rates are typically less than 0.2%, making it crucial to use tools like OptinMonster to improve subscription rates.
💡 While OptinMonster and Sendgrid don’t have native integration, Zapier provides a code-free solution to connect these powerful marketing tools.
💡 The combination of OptinMonster’s lead generation capabilities and Sendgrid’s reliable email delivery creates a robust email marketing strategy that can significantly boost conversion rates.
Why you should collect emails
Building an email list is KEY for any online business. However, getting people to subscribe to your email list can be a challenge. From my experience, the average conversion rate for email subscriptions is less than 0.2% for my sites. This means that out of 100 visitors, only one or two will subscribe to your email list. What if I told you I can get 70% conversion rate? How? By offering something of value like a download PDF in exchange for an email.
That’s why I use optinmonster. OptinMonster is a popular lead generation software that helps you create eye-catching opt-in forms and pop-ups to capture email addresses. However, there’s a problem: OptinMonster doesn’t natively integrate with Sendgrid,it’s cheap and the delivery rate is high. It’s also a techstars alum and I’m a techstars alumni. In this article, I’ll show you how to integrate OptinMonster with Sendgrid without any coding knowledge using Zapier for free.
The Solution: Using Zapier to Integrate OptinMonster with Sendgrid
Integrating OptinMonster with Sendgrid can be a daunting task, especially for those without coding knowledge. However, there’s a solution that makes it easy: Zapier. Zapier is an automation tool that connects different apps and services, allowing you to automate tasks without writing a single line of code.
With Zapier, you can connect OptinMonster and Sendgrid in a few simple steps. Here’s an overview of the process: First, you’ll need to create a Zapier account and connect your OptinMonster and Sendgrid accounts. Then, you’ll set up a trigger in OptinMonster that sends new subscribers to Zapier. Finally, you’ll set up an action in Sendgrid that adds these subscribers to your email list.
By using Zapier, you can seamlessly integrate OptinMonster and Sendgrid, ensuring that new subscribers are added to your email list in real-time. This integration eliminates the need for manual data entry, reducing errors and saving you time. In the next section, we’ll provide a step-by-step guide on how to set up this integration using Zapier.
Step-by-Step Guide to Integrating OptinMonster with Sendgrid using Zapier
To integrate OptinMonster with Sendgrid without any coding knowledge, you’ll need to use Zapier. Here’s a step-by-step guide to help you set up the integration:
Step 1: Connect Your OptinMonster Account to Zapier
Sign in to your Zapier account and click on the “Connect Account” button. Search for OptinMonster and select it from the list of available apps. Enter your OptinMonster API key and click “Yes, Continue” to connect your account.
Step 2: Connect Your Sendgrid Account to Zapier
Click on the “Connect Account” button again and search for Sendgrid. Select it from the list of available apps and enter your Sendgrid API key. Click “Yes, Continue” to connect your account.
Step 3: Set Up the Trigger
In Zapier, click on the “Make a Zap” button and select OptinMonster as the trigger app. Choose “New Subscriber” as the trigger event. This will trigger the zap every time a new subscriber is added to your OptinMonster list.
Step 4: Set Up the Action in wordpress
Select Sendgrid as the action app and choose “Add Subscriber” as the action event. This will add the new subscriber to your Sendgrid list.
Step 5: Map the Fields
Map the OptinMonster fields to the corresponding Sendgrid fields. Make sure to map the email address field correctly. You can also map other fields like name and custom fields if needed.
Step 6: Test and Enable the Zap
Test the zap by sending a test subscriber from OptinMonster to Sendgrid. If everything is set up correctly, you should see the test subscriber in your Sendgrid list. Enable the zap to start integrating OptinMonster with Sendgrid.
That’s it! With these simple steps, you’ve successfully integrated OptinMonster with Sendgrid using Zapier. Now, every time a new subscriber is added to your OptinMonster list, they’ll be automatically added to your Sendgrid list.
